Climate, Cleantech & Conservation Communications
Influence decisions. Drive adoption. Scale impact.
All Things Green PR is a strategic communications consultancy led by LJ Sinsley. It specializes in helping climate tech companies, clean energy innovators, conservation organizations, PR agencies and sustainability leaders influence decisions, drive adoption and scale impact.
Clients & Partners
Expertise across the ecosystem
Portfolio
Results
Select highlights delivered for clients and partners.
Turntide Technologies — From Startup to Unicorn
Spearheaded the inaugural communications plan that repositioned a complex "smart motor system" as a pivotal climate solution. By highlighting its ability to slash energy waste in buildings based on data-driven customer case studies, the startup gained credibility that helped attract $485M from investors including Breakthrough Energy Ventures.
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California Energy Commission — Agency Rebrand
Led a 12-person team to build the agency's first strategic communications plan integrating owned, earned and social media. By humanizing standards and policies and using visual storytelling, the agency's work was covered in 200+ stories in outlets from ABC News to Wired.
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Conservation International Ventures — Bridging the Nature Finance Gap
Co-developed the 2023 and 2024 Impact Reports spotlighting the returns of investing $15M in 43 nature-positive startups. It showed how CI Ventures uses philanthropic capital to catalyze private investments: for every $1 invested, companies raised 7-10x in follow-on funding. Impact and donor reports for Conservation International's Nature Finance Group helped attract millions in new funding to expand the group's reach and scale.
View Case Study →Full-Service Communications
Services
Senior-level strategic counsel and hands-on execution through project-based, fractional, and interim leadership engagements.
Narrative & Positioning
Translating innovative tech and science into credible and newsworthy stories that differentiate brands and position them as category leaders.
Media & Thought Leadership
Credibility rests on trust. I write pitches and stories with specificity and soul and develop thought leadership that conveys expert ideas and get others to see things differently.
Crisis Communications
Reputations face risks. I monitor trends and developments then manage issues in ways that protect and defend them.
Stakeholder Engagement
Assessing what decision makers value and need, I map landscapes, segment and tailor outreach to win support.
Issues Management
Managing relationships to build reputations, influence policy and ensure alignment is hard. I listen, find and work to achieve shared goals.
Advocacy Campaigns
Policies shape markets. I use a structured approach to influence decision makers, shift opinions and effect lasting change.
LJ Sinsley
LinkedIn →About
A pioneer in climate and conservation communications
I've spent more than two decades helping organizations communicate some of the most consequential environmental challenges and solutions of our time—from landmark climate policies and clean energy technologies to forest conservation and nature finance.
Along the way, I've held senior communications leadership roles, including three inaugural positions:
- California Energy Commission — First Deputy Executive Director, Strategic Planning & Media
- Conservation International — First Communications & Marketing Director, Nature Finance Division
- Everland — First Communications Director
- Stem — Communications Director
- Environmental Defense Fund — California Media Director, Climate & Clean Energy
The value I bring is fluency across the climate and conservation landscape.
I've worked with executives, investors, scientists, policymakers, journalists, and other stakeholders across government, business, and the nonprofit sector. I understand their priorities, the pressures they face, and how to develop communications strategies that resonate with the audiences who matter.
Today, through All Things Green PR, I bring that experience to organizations seeking a strategic communications partner who can see the big picture, navigate complexity, and translate ideas into action.
Based in the San Francisco Bay Area, I work with clients around the world.
"What you do makes a difference, and you have to decide what kind of difference you want to make."— Dr. Jane Goodall
Contact
How can I help move your mission forward?
Whether you need to sharpen your message, raise your visibility, engage key stakeholders, or bring experienced communications leadership to your team, I can help.
Let's discuss your priorities, challenges, and where strategic communications can have the greatest impact.
Book a 30-minute introductory call or email me at lj@allthingsgreenpr.com.
Book a Strategic Call