Climate, Cleantech & Conservation Communications

Influence decisions. Drive adoption. Scale impact.

By using the words, stories and category-defining communications that give you a clear competitive advantage.

LJ Sinsley

LJ Sinsley

LinkedIn →
20
Years in climate & conservation comms
$485M
Raised by clients post-campaign
200+
Earned stories placed in major outlets

Clients & Partners

Expertise across the ecosystem

BlocPowerCalifornia Energy CommissionCanyon Snow ConsultingCI VenturesComplete SolarConservation InternationalEnvironmental Defense FundEverlandFleishman HillardLocus AgriculturePG&ESTEMSunPowerTurntideBlocPowerCalifornia Energy CommissionCanyon Snow ConsultingCI VenturesComplete SolarConservation InternationalEnvironmental Defense FundEverlandFleishman HillardLocus AgriculturePG&ESTEMSunPowerTurntide

Portfolio

Results across the ecosystem

Select highlights delivered for clients and partners.

Natural Climate Solutions & Carbon Markets
$68M+
In follow-on capital raised by CI Ventures investees

Conservation International Ventures — Bridging the Nature Finance Gap

Co-developed the 2023 and 2024 Impact Reports spotlighting the returns of investing $15M in 43 nature-positive startups. It showed how CI Ventures uses philanthropic capital to catalyze private investments: for every $1 invested, companies raised 7-10x in follow-on funding. Impact and donor reports for Conservation International's Nature Finance Group helped attract millions in new funding to expand the group's reach and scale.

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Climate Tech & Energy Innovation
$485M
Raised by Turntide Technologies post-launch

Turntide Technologies — From Startup to Unicorn

Spearheaded the inaugural communications plan that repositioned a complex "smart motor system" as a pivotal climate solution. By highlighting its ability to slash energy waste in buildings based on data-driven customer case studies, the startup gained credibility that helped attract $485M from investors including Breakthrough Energy Ventures.

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Climate Policy & Public Affairs
25%
Increase in favorable coverage for CA clean energy goals

California Energy Commission — Agency Rebrand

Led a 12-person team to build the agency's first strategic communications plan integrating owned, earned and social media. By humanizing standards and policies and using visual storytelling, the agency's work was covered in 200+ stories in outlets from ABC News to Wired.

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Mission Aligned

Serving mission-driven clients

My focus is helping partners grow impact and scale. Building trust. Shaping markets. Influencing outcomes. Unlocking capital.

Credibility for Startups & Scaleups

Providing proof of concept, endorsements, brand building, and credible high-integrity narratives to attract attention and drive adoption.

Influence & Impact for NGOs

Elevating science into compelling content to gain influence and achieve results.

Validation for Investors & Philanthropy

Validating impact to secure new and follow-on funding while spotlighting ROI.

Buy-In for Public Agencies

Focusing on outcomes and managing interagency efforts to shape public policies.

Expertise for Partners & PR Agencies

Advising on topics from afforestation to carbon markets to sustainability to achieve client goals.

Trust for Corporates & Utilities

Advising brands on sustainability and ESG initiatives and crafting credible communications for large-scale energy transitions.

Services

Core Competencies

Tailored client engagements across six key areas.

01

Narrative & Positioning

Translating innovative tech and science into credible and newsworthy stories that differentiate brands and position them as category leaders.

02

Media & Thought Leadership

Credibility rests on trust. I write pitches and stories with specificity and soul and develop thought leadership that conveys expert ideas and get others to see things differently.

03

Crisis Communications

Reputations face risks. I monitor trends and developments then manage issues in ways that protect and defend them.

04

Stakeholder Engagement

Assessing what decision makers value and need, I map landscapes, segment and tailor outreach to win support.

05

External Affairs

Managing relationships to build reputations, influence policy and ensure alignment is hard. I listen, find and work to achieve shared goals.

06

Advocacy Campaigns

Policies shape markets. I use a structured approach to influence decision makers, shift opinions and effect lasting change.

LJ Sinsley

LJ Sinsley

LinkedIn →

About

Fluent in every corner of the ecosystem

The biggest barrier to climate progress isn't innovation. It's communication.

Investors, policymakers, and the public don't act on complexity. They act on clarity.

That is where I come in.

The value I bring is fluency.

I understand how executives, investors, scientists, policymakers, media, and communities think because I have worked in their worlds. Over two decades, I've led communications and strategy across nearly every part of the climate and conservation ecosystem: innovative startups, corporates, global NGOs, government agencies, and investors.

I work both as an external consultant and embedded communications leader, helping clients and partners translate complexity into clear narratives that build trust, attract support, and move their work forward.

If you provide climate, cleantech, or conservation solutions and need a strategic communications partner who understands your world, speaks your language, and knows how to move the people who matter most — let's talk.

"What you do makes a difference, and you have to decide what kind of difference you want to make."
— Dr. Jane Goodall

Contact

Ready when you are.

It doesn't matter where you are in the ecosystem or what you are doing. I will help you define a strategy that scales and handle execution that delivers. You can email [email protected] or book a 30-minute consultation.

Book a Consultation

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Founded 2006 · Climate Cleantech Conservation Communications